228 x Brooklyn Nets Small Business Partnership

Build Faster. Grow Smarter. Scale Further.

One partner for product development, capital, and AI-enabled execution at every stage of growth.

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We’ve worked with category leaders, and the companies becoming them.

AlchemyAlpacaAlphaBrooklyn NetsGoogleHarbourVestJP MorganMorgan StanleyNasdaq Private MarketNYCEPlaidVanta
Services

Expert support where it matters most.

We partner with companies across stages and sectors to help them move faster, operate leaner, and grow with conviction. We pair startup tenacity with world-class execution.

Build better products, faster.

  • On-demand full-stack engineering and product leadership integrated with your team from day one.
  • Fast discovery, prototyping, and iteration.
  • Technical audits, workflow modernization, and AI integration.
  • Deep relationships with best-in-class vendors, platforms, and partners.
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How It Works

From first conversation to compounding results.

1

Jam Session

We start by listening. Tell us about your product, market, team, and constraints. No deck required.

2

Partnership Design

We identify the highest-leverage opportunities, then define scope, resources, milestones, and success metrics.

3

Go Live

We get to work building product, opening doors, and obsessing over outcomes.

4

Continuous Growth

We measure what works, build on it, and compound gains over time.

1

Jam Session

We start by listening. Tell us about your product, market, team, and constraints. No deck required.

2

Partnership Design

We identify the highest-leverage opportunities, then define scope, resources, milestones, and success metrics.

3

Go Live

We get to work building product, opening doors, and obsessing over outcomes.

4

Continuous Growth

We measure what works, build on it, and compound gains over time.

Start a Partnership
Investments

Checks with unfair edges.

We back disruptive ideas and durable businesses from inception to scale, then help reduce risk and accelerate growth through hands-on support.

Pitch Us

Technical Advantage

Proven product, engineering, and infrastructure support from operators who have shipped at scale.

Access & Distribution

Introductions, partnerships, talent, and follow-on capital through the broader 228 network.

Operating Repository

Playbooks, shortcuts, and lessons from building and scaling companies.

SAFER

Simple Agreement for Equity Return: a flexible instrument designed to give founders and investors greater optionality in early-stage fundraising.

Who We Back

Startups

Founders with contrarian insight, exceptional taste, and a bias to ship in markets where speed, craft, and distribution drive outcomes.

GPs & Funds

Managers seeking capital plus technical and operating support for portfolio companies.

Products

Tools your team will actually use.

We build and curate software that is practical, integrated, and designed to create value quickly.

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Our Products

Internal tools and studio-built products made generally available once early users can’t live without them.

Value-Added Reselling

Best-in-class partner products, pre-configured, better priced, and supported with perks for 228 companies.

About Us

228 is a growth platform for ambitious companies.

We create meaningful outcomes for customers, then reinvest the capital and insight they generate to create more value across our offerings.

Our team has deep experience building, scaling, and investing in companies. We care deeply about what we build, who we build with, and who we build for.

We are headquartered in New York City and serve partners globally.

We review career inquiries on an ongoing basis across disciplines and geographies for both in-person and remote roles.

Ready to build what’s next?

Whether you’re a founder with a vision, a small business adopting AI, or an enterprise launching a new initiative, we help you move faster.

No commitment required • Response within 24 hours